Social Media Marketing
We are marketing and get awareness about products, services, website across social media.
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Create shareable content
This is fundamental to social media marketing, so in SMO it's about determining the content that your audience prefers to share across different social media platforms. In Rohit's original post, this activity was about encouraging links: the two go together.
Make sharing easy
This is the embedding of buttons and other widgets to encourage sharing, recommending or bookmarking within your site and blog. SMO analyses the best placements, formats and messages to do this.
It's commonplace now to reward "Liking" or "Tweeting" through a promotional or content offer, so this can look at the best offers to do this. Rohit also says this should look at a longer-term of encouraging deeper engagement and conversations.
Proactively share content
This covers the process and format for sharing beyond your central hub. This can include syndicating articles to other partners or platforms like Slideshare or Scribd. Some also create their own widgets for embedding or sharing on other sites (atomization).
Encourage the “mashup”
this is encouraging folks to take and remix your content, so it becomes user generated content. This activity can effectively be built into campaigns.
Which sharing activities and types of promotions lead to business results, leads, sales or changes in brand preference?
Support SEO activities
Determining how social media can support SEO activities now we know it's a ranking signal and through encouraging backlinks.
Preferences of different audiences using different social media platforms to share different type of content and offers.
Optimum frequency for initiating sharing.
influencers and seeding content
Best methods for identifying influencers and seeding content.
Approaches to integrate sharing of content through different social platforms, web, mobile and email channels. to integrate sharing of content through different social platforms, web, mobile and email channels.